MASORI NBA

Driving Success with Data-Driven Precision

Transform data into actionable insights to enhance patient outcomes and optimize healthcare professional (HCP) engagement with MASORI NBA. This AI-powered solution revolutionizes how pharmaceutical brands connect with HCPs, ensuring timely and impactful interactions.

Data-driven decision-making in healthcare

Key Benefits of MASORI NBA

Timely Interventions

Real-time disease progression alerts empower HCPs to adapt treatment protocols effectively.
Target the critical 2-week window for optimal brand promotion during disease progression.

Smarter Predictive Insights

AI-powered analysis of EMR/EHR, payer, and claims data identifies patterns to predict HCP needs.
Tailored alerts guide actions like initiating treatment or switching therapies.

Optimized HCP Engagement

AI-orchestrated touchpoints improve call effectiveness by 50% and digital engagement by 30%.
Integrated analytics maximize salesforce and promotional efforts.

Proven Outcomes

35% sales lift with AI-powered interactions.
Enhanced adaptability to challenges, such as COVID-19 disruptions.

Revolutionize your brand strategy with MASORI NBA, delivering unparalleled HCP collaboration and patient care.

Testimonials

What Clients Say About Us

MASORI’s NBA Program and Sales Lab CRM have completely transformed our sales and marketing strategy. The AI-driven insights ensure perfectly timed HCP outreach, leading to more effective engagements and stronger impact on sales. Meanwhile, the CRM’s automated workflows and real-time data integration have streamlined operations and improved coordination across teams. The ROI has been undeniable, making MASORI the gold standard for AI-powered pharma engagement.

Omni-Channel Marketing

Director

MASORI’s AI chatbot has been a game-changer for our corporate site, transforming how we engage with visitors and handle customer inquiries. Since implementation, we’ve seen a major increase in site interaction, with users spending more time exploring our resources and getting instant, accurate answers. The chatbot’s intuitive design and seamless navigation make it easy for visitors to find the information they need 24/7, reducing the burden on our internal teams.

Digital Strategy

Senior Manager

Frequently Asked Questions

We Got The Answers

How can AI improve healthcare professional (HCP) engagement?

AI-driven tools analyze patient data, prescribing trends, and engagement history to predict HCP needs. They help pharma companies deliver timely interventions, optimize sales efforts, and personalize communication for better outcomes.

What is predictive analytics in pharmaceutical marketing?

Predictive analytics in pharma marketing uses AI to analyze healthcare data and forecast HCP behavior. It helps brands identify high-value opportunities, optimize marketing strategies, and improve patient care through data-driven insights.

How do pharmaceutical companies use real-time data for marketing?

Pharma companies leverage real-time data from EMRs, EHRs, and claims to understand disease progression, identify key treatment windows, and adjust their outreach strategies for better engagement with HCPs.

Why is AI-driven decision-making important in the pharmaceutical industry?

AI-driven decision-making enhances efficiency by automating data analysis, improving patient outcomes, reducing marketing inefficiencies, and ensuring pharmaceutical brands connect with HCPs at the right time with relevant information.

What are the benefits of AI-powered healthcare marketing platforms?

AI-powered healthcare marketing platforms improve targeting accuracy, automate workflows, enhance engagement with HCPs, and provide real-time insights to optimize pharmaceutical brand strategies.